VOCAL FOR LOCAL -SUPPORT INDIAN TOY MAKERS

PM-Modiji supports Indian toy craft workers calls nation for “Vocal for Local” –
Make in India by from India

VOCAL FOR LOCAL

The history of the Indian toy industry stretches back to the birth of our nation itself. Manufactured all over the country, Indian toys reflect cultural diversity in the range of products manufactured. Local toys are manufactured from various raw materials such as plastic, wood, rubber, metals and textiles, with a big proportion of the businesses being SMEs. It is a labor-oriented industry based on master craftsmanship and creative designing.Traditional toys are also an important cultural asset as they depict ancient mythological stories and display the beliefs and traditions that exist among communities. Consumers are attracted to traditional toys, as they are a, means to preserve their heritage, and the craftsmen and artisans depend upon the production for their livelihood.
Handmade toys are made of simple local materials like wood, bamboo, cloth, metal sheets, wire, paper, cardboard, etc. Toymakers who live in cities and industrial areas make use of recycled waste materials such as old newspapers, discarded cartons, metal scraps, boxes and tins. Even discarded parts of machines and equipment are used very ingeniously. The use of recycled materials has no overhead cost and hence enables artisans to manufacture and sell toys at an unbelievably low price

 Indian toy manufacturing industry          

toy factory

  

The Indian toy manufacturing industry is the livelihood of thousands of craftsmen and their families. This sector also plays an important role in generating employment opportunities for women and providing a regular source of income for rural households. In the toy industry, over 60 percent of toy factory workers are women.

The Indian toy retail market was valued at INR 16,000 Crore ($ 2.2 Bn) in 2020, which accounts for National Action Plan-a comprehensive action plan to boost local manufacturing toy, handicraft manufacturers in the country. The ‘National Action Plan’ will be implemented in collaboration with 14 Central Ministries, including Education, Textiles, Railways, Science and Technology, and Information and Broadcasting.

Toy fair

“The India Toy Fair 2022” has been launched by the Central Government of India. This Toy Fair has been launched with an aim to make Toy industry of India as a Global Centre of Toys in the World. With this fair, the Government of India intends to give “vocal for local’ and ‘Atmanirbhar Bharat’ campaign a high-level boost. There is one more major aim of this fair – it tends to give a chance to people of age group to learn or utilize the already learned skills of making toys, so that they can become self-reliant. “The India Toy Fair 2022” will be organize between February to March 2022. The registration for this India Toy Fair 2022 can be done from the official website of the fair. You can go to the official website from https://theindiatoyfair.in.

TOYCATHON

Toycathon – A Common Service Centre (CSV) and a Special Purpose Vehicle (SPV) under the Ministry of Electronics and IT teamed up with the All India Council for Technical Education (AICTE) to organise ‘Toycathon 2021’ to promote toy manufacturing among domestic players, particularly rural entrepreneurs. This is a one-of-a-kind hackathon aimed at creating indigenous toys and games that emphasise India’s culture, history, and mythology. Its goal is to encourage students, instructors, start-ups, toy specialists, and professionals to come up with new ideas and submit feasibility studies for the production of creative toys, games, and concepts locally. With over 1.2 lakh participants and 17,000 ideas, 13,900 teams have been created, with the potential to win a significant number of prizes worth up to INR 50 lakh.

TOY CLUSTER INITIATIVE

Toy Cluster Initiative – With over 4,000 micro, small, and medium firms operating across the country, 90 percent of the Indian toy sector is unorganised. The majority of toy producers are located in Delhi NCR, Maharashtra, Karnataka, Tamil Nadu, and tiny clusters throughout India. To streamline the industry, the government established the ‘Product Specific Industrial Cluster Development Programme’ in 2020, with the goal of creating toy clusters in specialised SEZs and assisting them in becoming customised, self-sustaining ecosystems catering to export markets. Furthermore, the government is offering incentives at every stage of the process, from establishing a plant to enabling critical resources at reduced rates to incentivizing operating costs, all with the purpose of attracting investments and increasing export capacity.
Several state governments have responded by allocating designated sites for the construction of toy cities and park clusters. In the Koppal area of Karnataka, the state is constructing India’s first toy cluster, with the goal of housing an inclusive ecosystem of supplementary suppliers as well as industrial and social infrastructure.
With multiple government programmes, increased awareness of traditional toys, and a nationwide drive for local handicrafts, New India’s traditional toy industry is poised for unparalleled expansion. The industry is undergoing rapid development as a result of a slew of technical advancements, and it is on track to become a significant contributor to the economy in the future years. The development of the traditional toy industry is a significant step in realising the vision of a self-sufficient New India!

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